About
Data is no longer simply a marketing issue. This practice falls between traditional IT and marketing. Data Strategy was launched in October 2004 specifically as the first UK magazine to bring together this data community.Who reads Data Strategy?
Due to the diverse nature of the business, data professionals can have a range of job titles: data analyst, data planner, database marketing director/manager, IT director/manager or head of data. Data Strategy is the only magazine in the United Kingdom to span this range of professionals.Crucially, the magazine also is a useful read for chairmen and chief executives, enabling them to keep up to date with data protection and regulatory changes. It also highlights how they can increase bottom line profits by simply using their own data to the best of its capabilities.
Published ten times a year, Data Strategy not only shows how data professionals can help their companies make profit from data; it also demonstrates how they can become a key force in the boardroom.
Circulation
- Approx 5,000 controlled free
- Tightly controlled and highly targeted at only top data professionals
- The terms of control will be individuals responsible for buying data products and services in their companies with a pre-determined spend threshold
- Any circulation over 5,000 will be subscription - based only