Economy impacting on data quality
Turmoil in the financial markets and the growing rate of company mergers and bankruptcies is having a significant effect on business data.
According to data specialists PAR, it is currently making around 10,000 changes a day to its Scandinavian databases alone. The company owns the pan-European EuroContactPool database.
It has just launched a new B2B Quality Assurance to help deal with the 15 to 40 per cent inaccurate information held on many companies' databases. By fully integrating PAR's databases with client data and applying a new matching software, match rates of up to 95 per cent can be achieved.
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Per Löfgren of PAR says: "Constant and accelerating change in the business environment is making customer database management a full-time job. Our B2B Quality Assurance service enables marketing and sales teams to stop worrying about keeping their records current and start concentrating on using their data effectively."
Alongside the data quality checks, Par is introducing a One By One service which allows clients to search and upload individual prospect records. These are flagged on PAR's parent database so that changes and enhancements can be provided.
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