EasyJet has appointed EHS Brann Discovery to handle its European marketing database, following a competitive pitch. This consolidates the database with the email marketing account already held by EHS Brann Digital. The supplier will develop the database to support customer targeting.

Sue MacLure, head of business development and marketing says: "What makes the appointment so significant is the integration of digital and data. With large volumes of email communication across an array of products, there is a great opportunity for driving incremental sales based on more sophisticated targeting."