Breaking News
SPSS buy could trigger analytics boom
IBM has made a $1.2 billion proposal to buy predictive analytics vendor SPSS in a move many expect to trigger further consolidation in this sector. The information management giant is offering $50 per share for SPSS, which had revenues of $302.9 million in 2008, in a move that fills an obvious hole in IBM's proposition.
11 August 2009 | MoreExemptions limit impact of German shift to opt-in
Last ditch lobbying by DDV, the German direct marketing association, saw a raft of exemptions included in revisions to Germany's Federal Data...
11 August 2009 | MoreAlterian offers free test of social media app
Following its acquisition of Techrigy, a social media monitoring and analytics software vendor, Alterian is offering a free evaluation of the...
11 August 2009 | MoreHSBC £3m fine may not be enough
The Financial Services Authority has levied a £3.2 million fine on HSBC following the lost of unencrypted data by three divisions. Despite falling in...
11 August 2009 | MoreSwine flu poses data security threat
Business continuity plans to deal with the impact of swine flu in the winter could open up data security vulnerabilities. Remote working through...
11 August 2009 | MoreBanner Ad
In this Month's Issue
University goes digital to find students
The largest distance learning institution in the UK is using digital marketing campaigns from Clash-Media to recruit more candidates. The Open University is looking to generate over 4,000 new leads...
Published by: Data Strategy | 17 August 2009 |
Blind charity gets new Iris system
A charity for the blind and partially-sighted has gone live with a new CRM system. Guide Dogs has implemented a 150-user Iris Care system from Iris NFP Solutions after a nearly year-long project from...
Published by: Data Strategy | 13 August 2009 |
Instant demographics. Just add volume.
Marketers do not care much about population studies, unlike academics. After all, the target audience for most marketing activity is usually a segment, rather than the entire population. Provided...
Published by: Data Strategy | 13 August 2009 |